12/3/2023 0 Comments 2014 tumblr fashionAnd now, to the shock of us millennials and some older Gen Z, we are seeing the return of the Tumblr girl. Switching from style to style is not uncommon, so the trend cycle has sped up, meaning that in 2021 we saw the return of late noughties fashion in the form of Twilightcore (dressing like Bella Swan or Elena Gilbert), only ten years after their initial popularity. But in the past few years, we’ve seen the arrival of more looks, such as e-girl, soft girl, coconut girl, light academia, dark academia and a slew of other even more niche fashion types (goblincore, we salute you). On this social media platform, however, the talk isn’t so much about what is in style, it’s about your aesthetic, the most famous example being cottagecore, which has Taylor Swift’s Folklore and Evermore as its soundtrack and is inspired by a romanticised interpretation of Western agricultural life. The girls❤️ #workdistractions #fyp #foryou #tumblr #egirl #friends #girls #2014 #indie #xyzbca #indiegirl #styleinspo #aesthetic #articmonkeys #fy ♬ 2014 tingz – □Įverything moves a little faster on TikTok, from memes to sounds and trends. A large part of this can be attributed to fast fashion but, more interestingly, TikTok also seems to be playing a role. In recent times, however, it seems like trend cycles are moving faster and faster. You’ll have lived through this phenomenon yourself: the bootcut jeans of the late 90s, for instance, were a reinterpretation of 70s bell-bottoms and the past few years have seen Y2K styles making a comeback. What they’re experiencing is the 20-year trend cycle, a concept in the fashion industry that states that whatever is in style now will make a comeback in approximately 20 years. You are browsing through the racks and you hear your parents’ mystified chuckle, “We used to wear this when we were young.” You probably roll your eyes and ignore them. If you ever went clothes shopping with your parents as a teen, the following may be familiar to you.
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